How Cisco is using Social Media (yes i'm cisco certified)

as the social media and social networking for business journey continues, i am always running across good examples of companies i am passionate about (such as Cisco) and always find how they leverage new "tools" to conduct business. here is a great article i found which explains how they use social media and social networking for internal operations and business intelligence gathering.
Enjoy,
Justin R French, CCNA, CEO

http://www.cioinsight.com/c/a/Trends/Rolling-With-It-466726/